About This Company

Advertising Intelligence for the Technology Era

Ecel Tech RD is a technology-focused advertising company that connects brands with high-value audiences through editorial-quality content, precision digital targeting, and data-driven campaign strategy. We serve marketing professionals who demand performance, not just impressions.

We Help Brands Reach the Right Audience — Intelligently

Founded in 2021, Ecel Tech RD was built on a single conviction: that the technology industry deserved a different kind of advertising company — one that understood the complexity of the digital landscape and could navigate it with the same rigor that technology professionals apply to their own work.

We are not a traditional advertising agency. We are a technology-first media and advertising company that produces original content, manages editorial-quality advertorial campaigns, and deploys precision digital targeting infrastructure for brands seeking to connect with marketing professionals, media buyers, and technology decision-makers.

Our readership of 120,000+ monthly visitors is our most valuable asset — and we treat it that way. Every advertising partnership we take on is evaluated against a single standard: does it offer genuine value to the reader? We maintain that standard because it is good for our audience and because it makes our sponsored content perform better.

Transparency First

All sponsored content is clearly labeled. We never publish advertising disguised as independent editorial. Our readers trust us because we are honest about what we are.

Performance-Focused

We measure success by business outcomes — leads generated, conversions driven, audiences reached — not vanity metrics. Every campaign has clear KPIs and reporting.

Editorial Quality

Our advertorial content is produced to the same quality standards as independent journalism. We believe sponsored content can be genuinely valuable to readers when it is done right.

Data Privacy

We operate in full compliance with GDPR, CCPA, and all applicable privacy regulations. We do not sell personal data and we are transparent about how we use audience information.

Ecel Tech RD in 2026

120K+
Monthly readers across our owned properties
340+
Advertising campaigns delivered since founding
410+
Original articles published across 7 topic verticals
87K
Newsletter subscribers receiving our weekly briefing

All figures reflect cumulative performance as of May 2026.

The People Behind Ecel Tech RD

Marcus Elliot
Founder & CEO

Marcus founded Ecel Tech RD after 12 years in ad tech, including senior roles at two major DSP companies and a programmatic analytics startup. He leads company strategy and key advertising partnerships.

Ad Tech Strategy Programmatic Partnerships
Priya Nair
Editor in Chief

Priya oversees all editorial and advertorial content production. She brings 9 years of experience in technology journalism and a rigorous commitment to the editorial standards that make our sponsored content credible.

Editorial Ad Tech Content Strategy
Daniel Wen
Head of Data & Technology

Daniel manages our audience data infrastructure, AI-driven targeting capabilities, and campaign measurement systems. He has a background in machine learning engineering and has built data platforms at two enterprise software companies.

Machine Learning Data Infrastructure Attribution
Sofia Reyes
Head of Campaign Strategy

Sofia works directly with advertising partners to design and optimize campaigns. Her background includes eight years as a performance marketing director at a Fortune 500 retailer and two years running media buying for a top-10 digital agency.

Performance Marketing Media Buying CTV

How We Separate Editorial from Advertising

Ecel Tech RD publishes two types of content: independent editorial articles, written by our editorial team without advertiser input, and advertorial content, produced in partnership with sponsors and clearly labeled. Understanding the difference is important to us — and we make it easy for readers to tell them apart.

All advertorial content carries a disclosure label at the top of the page. No advertising partner influences our independent editorial coverage. We do not accept payment for editorial coverage, rankings, or recommendations. Sponsors purchase clearly defined content packages with agreed-upon scope — they do not direct editorial decisions.

This model exists because it produces better outcomes for everyone: readers receive genuine value from clearly labeled sponsored content, advertisers reach audiences who trust what they are reading, and Ecel Tech RD maintains the credibility that makes our platform worth advertising on.

All advertorial content is clearly labeled with a prominent disclosure at the top of every page.
Advertorial content is fact-checked and edited to the same standards as independent editorial.
We comply with FTC guidelines, IAB standards, and Outbrain advertising policies in all content we produce and distribute.
User data is handled in compliance with GDPR, CCPA, and applicable privacy regulations.
We do not publish native advertising designed to look like independent editorial without disclosure.
We do not accept payment for editorial rankings, recommendations, or editorial coverage.
We do not sell, rent, or share personal subscriber data with advertising partners.

How to Partner With Ecel Tech RD

Sponsored Editorial Content

We produce editorial-quality advertorial articles on topics relevant to your brand and our audience. Content is clearly labeled, deeply researched, and distributed to 120,000+ readers.

Inquire about editorial partnerships

Newsletter Sponsorship

Our weekly Thursday briefing reaches 87,000 marketing and ad tech professionals. Newsletter sponsorships include branded content placement with direct links to your landing page or article.

Explore newsletter sponsorship

Targeted Display Campaigns

We operate programmatic and direct display campaigns targeting our owned-and-operated properties and extended network. Custom audience segments available for marketing and tech decision-makers.

Request a media kit